We were approached to re-think the current Carmichael + Baxter branding and bring the company identity up to date and more in line with their growing business. We wanted to create a symbol that was bold and strong, a shape that feels like it could be stamped into anything. Something that is solid and relates to the substraights they work with. The final solution was  to combine the solid shapes of the letter ’c’ and ‘b’ and create a very bold marque. We also added a gap and a horizontal bar between the letters it creates a plus sign in the negative space, creating c+b. The final solution was packaged up into brand guidelines and will develop into their digital space too.