Christmas is a time of joy, cheer, and festive cheer. But there’s one thing that consistently makes me scratch my head: brands slapping Christmas hats on their logos!
I get it. It’s a quick and easy way to get into the festive spirit. But is it really the best way? Let’s break it down:
A Hat Trick of Branding Blunders
A well-designed logo is a symbol of a brand’s identity. Adding a festive hat can sometimes feel a bit like putting a party hat on a priceless piece of art. It can be a bit of a misstep, distracting from the brand’s core identity.
Beyond the Hat Trick
Brands can show their festive spirit in countless other creative ways. Festive marketing campaigns, special promotions, or charitable initiatives can all help spread holiday cheer without resorting to logo-topping hats.
A Hat-Shaped Headache
Many brands opt for generic, one-size-fits-all Christmas hats, which can look a bit…well, generic. A poorly executed hat can overshadow a brand’s image, making it less recognisable and less appealing.
So, next Christmas, let’s think twice before donning our logos in festive headwear. Let’s focus on creative and innovative ways to spread holiday cheer that truly resonate with our audience.
