It’s been a while since my last blog but in that time I’ve been busy making a difference to our clients website traffic through effective content marketing – some have already seen a huge increase in conversions by just having a clear strategy in place.
What’s content marketing?
Simply put, it’s about providing genuine value to your audience. The goal is to build their trust in your business before they even consider buying from you. When you offer helpful, relevant content, you establish yourself as an authority and create a stronger connection with potential customers.
Google also rewards you when you keep your content fresh.
Here are some content marketing tactics that I’ve already seen work wonders:
Blogs
Share your expertise without pushing for a sale. Blogs are fantastic for naturally incorporating your target keywords, boosting your search engine rankings. Think about trending topics in your industry or common questions your customers ask – then share your passion!
Case Studies
Got a success story? Prove your worth! Show potential clients what you can do by showcasing your past projects. A few paragraphs detailing your involvement and some great photos can create a powerful narrative.
Latest News: In today’s world, people are constantly looking for news. Keep your website fresh with relevant updates. Regular news posts can significantly increase your site visits.
FAQs: Answer your customers’ most common questions upfront. This builds immediate rapport and encourages visitors to spend more time on your site, deepening their engagement.
Reviews: Don’t keep glowing customer feedback to yourself! Actively collecting and displaying reviews is a brilliant way to build social proof and trust with new prospects.
Landing Pages: Running a special offer? Create a dedicated landing page. This directs customers to all the essential information and provides a clear call to action, making it easy for them to enquire.
At Jigsaw Media, we firmly believe content is king and a well-defined content strategy can be the key to unlocking your business’s success.
