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Goal Setting Season: Let’s Talk SEO

The new year is in full swing and here at Jigsaw, we’ve been busy catching up with our valued clients and helping them define their business goals for 2025.

For the past 7 years, I’ve been loving creating websites and crafting impactful social media campaigns. This year, I’m diving deeper into the world of SEO – the art of improving your business’s search engine rankings on Google.

Why SEO Matters More Than Ever

Did you know that a staggering 93% of all online experiences begin with a Google search? I was mind-blown too!

In today’s digital age, having the right keywords strategically placed on your website is crucial for success. If you’re starting to panic about this, please don’t!

SEO: How Do You Start?

Whether you’re embarking on a website redesign or looking to enhance your existing online presence, implementing SEO is achievable with a bit of research.

By carefully analysing which keywords best represent your business, you can significantly increase website traffic and ultimately, your customer base.

With the right tools by your side Google Keyword Planner, Google Trends and Google Search Console helping your business climb up those rankings is achievable.

SEO is an ongoing process, not a one-time fix. Regularly review and update your SEO strategy to adapt to the ever-changing search landscape.

I’ll leave you to ponder on what your next customer would be searching for, for now!