Before I visit a restaurant, purchase a product, book an event or service- my first impression would always be from their social media & this can make or break my purchasing decision. With, 63.7% – 63.9% of the global population using social media, brands should be utilising this to grow and create a strong digital image.
A strong digital brand image tells consumers “we are credible, modern and the right choice for you.”
Instagram SEO
As many people know, Instagram is becoming more like Google for social media, especially since the recent update. Now, typing in words or phrases will show you relevant posts, accounts and videos based on what you’re searching for — even if those exact words aren’t in hashtags or usernames. This means they’re improving how their search engine works so users can find content more easily.
Virtual Storefront
Instagram now acts as your virtual storefront, it’s the place where potential clients make an instant judgment on your brand. Things like consistency, being active and high-quality content give more of a reliable feel to consumers. For me, if a brand is active, it shows me that they’re easily contactable and running smoothly. High-quality images provide security that a brand is not only legit but also premium in terms of product or services.
Deeper Insight, How I Use Social Media As Google…
Before purchasing a service or product from a brand, I would always search them on social media (usually Instagram & TikTok) because I can see what others think, if there’s any controversy with their products/services & just a general review from normal people via UGC. For me, it’s about efficiency, within 15 seconds I can find product reviews and check the comments. Much quicker than looking through online reviews.
At Jigsaw Media, we firmly believe in building brand presence for clients both traditionally and in the digital world. Ensuring we’re up-to-date with all the newest updates, tools and trends!
