You might have seen mention of “Bluesky” popping up on socials recently.. but what exactly is it? And is this another platform your business needs to jump on? 🤔
Bluesky is a decentralised microblogging platform similar to Twitter (or X if anyone actually calls it that) but it’s owned by its users. This means users have more control over their data and experience, and the platform is less susceptible to censorship or manipulation. This has become increasingly important to users after the US election, with many X users seeking alternative platforms that prioritise user freedom and data privacy.
If you’re familiar with Twitter, you’ll feel right at home on Bluesky. Users can share short posts (colloquially called “skeets”), follow others, and engage in conversations. However, it also offers unique features like customisable feeds and user-managed moderation, giving users greater flexibility and control.
Not only did the platform see a significant user surge after the US election, but a recent wave of celebrities joining, further amplified Bluesky’s visibility. Big names like Lizzo, Ben Stiller, and Jamie Lee Curtis are now “skeeting.”
This influx of new users presents a unique opportunity for businesses to connect with a growing and engaged audience.
But should your business be on Bluesky?
Before you dive in headfirst, take a moment to consider if it’s the right fit for your business. First things first, is your target audience hanging out there? If not, it might not be the best use of your time.
Also, think about your industry. If you’re a visually driven business (like a fashion brand or a restaurant), Instagram might still be your best place to share content. But if your business thrives on sharing news and updates or engaging in conversations (think media outlets, tech companies, or even consultants), Bluesky could be a great match.
Finally, be realistic about your resources. Like any social media platform, it will require time and effort to manage effectively. Do you have the bandwidth to create engaging content and keep your profile active? If not, it might be worth holding off until you do.
So, is Bluesky the right move for your business? It really depends on your goals and priorities. If you’re chasing massive reach and in-depth analytics, the big players like Facebook, Instagram, and TikTok still have the edge. However, if you’re looking to connect with an engaged and growing community, and you’re willing to experiment with a fresh platform, it might just be the perfect fit.
Still not sure? No problem! Create a personal profile and poke around. See what kind of content is trending, check out what other businesses in your industry are doing, and decide if it fits with your overall marketing strategy. Ultimately, the best way to decide is to give it a try and see for yourself!
There you have it! Bluesky is definitely shaking things up in the social media world. Whether it’s the right platform for YOUR business depends on a few factors, but one thing’s for sure: it’s worth keeping an eye on.
Who knows, maybe we’ll see you skeeting soon!
