In today’s digital age, consumers are bombarded with slick marketing campaigns and polished ads, making it harder and harder to cut through the noise. In 2025, authenticity will be more crucial than ever to brands.
Enter Employee-Generated Content (EGC).
Imagine instead of predictable, one-size-fits-all messaging, you see genuine stories and insights shared by the very people who make your brand tick! Your employees, passionate about their work, become the faces and voices of your company.
EGC goes beyond traditional marketing, offering a more genuine and relatable approach whilst amplifying your brand’s reach and creating stronger customer relationships.
Think about it: blog posts written by your in-house experts, social media updates showcasing employee passions, your products demonstrated by the team that knows them best, even short videos capturing the personality and day-to-day life within your company.
Real-life glimpses into your company
These real-life glimpses into your company culture feel unfiltered and less staged to customers, allowing users to feel more connected to the content, crucial for enhancing customer trust and engagement.
A recent Forbes report showed that a whopping 94% of people are more likely to be loyal to a brand that’s completely transparent. EGC is the perfect answer to this. It lets people see the real faces and stories behind your brand.
Several brands are already embracing EGC with huge success. Here’s a great example from IKEA:
Practise what you preach right?
People are starting to get tired of seeing the same old polished ads, they want to see the real deal!
So, is it time for you to explore how your employees can become the heart and soul of your brand’s story?
