You’re scrolling through TikTok and you see that one post that’s just blown up. Millions of views, thousands of comments, everyone’s sharing it. And you can’t help but think, “Ugh, why didn’t I think of that?!”
Going viral – it’s the dream, right? The holy grail of social media marketing. Just Google “how to go viral” and you’ll be drowning in articles with strategies promising overnight fame.
But here’s the thing… chasing virality is a bit like trying to win the lottery. Sure, it could happen, but it’s not exactly a reliable strategy. It’s unpredictable, uncontrollable and honestly, it might not even be what’s best for your business in the long run.
So, if going viral isn’t all it’s cracked up to be, what SHOULD you be focusing on with your organic social content? Well, I’m glad you asked! In this blog, we’ll ditch the hype and explore the real goals of organic social media strategy (and how to achieve them without losing your mind).
Build a Loyal Community (and their TRUST)
Your social media pages are your online hangout spots. It’s where you connect with your people, build relationships, and make them feel like they belong. Focus on creating content that connects with them. You might not reach millions, but you’ll connect with the people who truly matter.
Trust me, a loyal community that believes in your brand is way more valuable than any viral moment.
Get Your Name Out There
Social media is a fantastic way to spread the word about your business and show off what makes you special.
Share your story, highlight your values, let your personality shine, and give people a glimpse behind the scenes. The more people get to know and love your brand, the more likely they are to become customers.
Lead the Way to Your Website
Instead of just shouting into the void, use social media to pull people closer to your brand. How? By strategically guiding them to your website. Share links to your latest blog posts, exciting product pages, or can’t-miss offers. And don’t forget a clear call to action to tell your followers exactly what you want them to do next!
Quick Tip: Don’t do this with every post though. It’s all about balance. Mix it up with content that strengthens your brand and builds relationships, without constantly pushing sales messages.
Boost Leads and Sales
While organic social media might not be as direct as paid advertising, it can definitely help you boost those leads and sales. Use your platform to show off your amazing products or services, offer exclusive deals, and nurture relationships with potential customers.
Don’t forget about direct messaging eirther! Be ready to answer questions and offer support, make it as easy as possible for people to do business with you.
Chasing Virality Can Backfire
Going viral can be a rollercoaster. One minute you’re riding high, reaching hundreds of thousands of people, the next you’re wondering what happened. It’s exciting… until it’s not.
That’s the problem with chasing virality. It’s simply a fleeting form of social proof often built on short-lived trends and unpredictable algorithms, not a solid strategy.
You might get a sudden surge of attention, but without a loyal community, engaging content, and a clear brand identity, that attention will quickly fade. And if you’ve built your entire strategy around that one viral moment, the crash back to reality can be harsh.
Plus, there’s the whole “loss of control” thing. You can’t predict what will go viral, and sometimes, even the best intentions can get twisted or misinterpreted. A viral post attracts a massive audience, and not all of them will be your biggest fans. You might face unexpected criticism or negativity, which can damage your reputation if you’re not careful.
So, instead of chasing a fleeting win, focus on building a sustainable social media strategy. Cultivate a loyal audience, create valuable content, and nurture genuine connections. That’s how you create a brand that stands the test of time, not just a flash in the pan.
Focus on the Long Game
Ultimately, the goal shouldn’t be to chase your 15 minutes of fame, it’s about building something real and lasting. Building a successful social media presence takes time, effort, and consistency. Don’t throw in the towel if you don’t see results overnight.
Ditch the virality chase and focus on creating an online presence that supports your business goals and fosters genuine connections with your audience. You never know, that slow and steady approach might just be what leads to a viral hit down the line!
