Brand Guidelines
Our guidelines help us work together to create consistent communication...
Our Mission
Jigsaw Media is a full-service marketing agency that makes brands stand out from the crowd. We’re a team of talented people who truly understand what makes good marketing great.
Our mission is simple: to help our clients achieve their business goals through world-class marketing. And our vision is to be the go-to marketing partner for ambitious businesses in Scotland and the UK.
Our Values
- Quality
Quality is one of our key values, and that means that we are rigorous about maintaining outstanding standards throughout the business. We care deeply about delivering world class service and generating results through the exceptional quality of our work that we produce.
- Accountability
It is essential that we, as a team and as individuals, remain consistently accountable to each other and our clients. This ensures that every day, we are working to be the best we can be, while encouraging continued commitment towards ours and our clients goals and objectives.
- Transparency
Having good communication externally and internally is an integral part of our culture and is vital to our ongoing success. It ensures collaboration and means that we are honest with each other and our clients at all times.
- Community
We are a business that is incredibly proud of its roots in Dundee, and we will always try to play a part in supporting and promoting the wider Dundee community.
- Pride
Having pride in every single piece of work that we do, ensuring everything we deliver, including service, is exceptional at all times. Having pride in each other and creating a business and environment that each member of the team is proud to be a part of.
- Reliability
Building strong relationships built on trust and excellent, open communications so that clients always know that they can rely on us. We are a trusted, reliable partner.
Brand Identity
The Jigsaw logo takes on a few forms to help us navigate the multitude of applications that the digital age throws up. Simple, clean, works in 1 or 2 colours, reversed out of solid colours or placed over images where the contast allows full legibility.
Logo & Icon
Logotype
Social / Icon Logos
Misuse
You know the rules, no putting it upside down, stretching it, or doing anything else funky.
- Clashing Backgrounds
- Changing Colours
- Adding Shadows
- Changing Proportions
- Clashing Backgrounds
- Changing Colours
- Adding Shadows
- Changing Proportions
Colours
Our colours are an integral part of the Jigsaw branding and should be adhered to in all communications. Using the colour values for the correct medium will ensure consistency throughout all brand collateral.
Jigsaw Grey:
#2F3435
RGB: 47/52/53
CMYK: 73/59/56/64
Jigsaw Blue:
#2F3435
RGB: 0/198/203
CMYK: 69/0/27/0
Typography
Straight-forward with a modern simplicity, our typography gives all the key information with simple clear-cut hierarchies. Our heading typeface is called Degular — applied in ‘Light’ for large headlines, ‘Regular’ for smaller applications.
